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business - the purpose and the objective
business must be competitive. the whole free enterprise system only work satisfactorily when there is strong and vigorous competition for the customers' money. it follows that businessmen must create and satisfy customers. this is the purpose of business. however, for real success in business, fulfilling the purpose alone is not enough. the business organization must have an objective. again the free enterprise approach has a requirement: it is that the business objective should be to make at least a satisfactory profit return on the resources invested in it. this is the important double requirement for success in competitive business. the need is both to fulfill the purpose and achieve the objective. customers have to be created and satisfied - and a profit must be made. a businessman who achieves merely a reasonable profit return on his resources will hardly be considered an outstanding success however. real success demands superior results - results which are well ahead of those other companies which may be competing for additional resources. a winning business strategy will be designed to get superior results. it will be competitive and plan to "win the war". it will accept the importance of creating and satisfying customers - without customers there is no profit and ultimately no business. in effect, a winning business strategy will be concerned with the making and taking of business opportunities.
answer the questions:
1. what is the purpose of business?
2. what is a requirement for success in competitive business?
3. what does a real success mean?
4. what is the main condition of business?
5. what must every business organization have?
6. what requirement does the free enterprise approach have?
give the summary of the text (5-7 sentences).
