Fill in the gaps with a proper word:

1. Once the marketing plan has been managers need to make sure it works in practice. Feedback is essential for monitoring performance, and (in an ideal world) no marketing activity would be undertaken without having a monitoring and evaluation system in place beforehand.

a) involve
b) intervene
c) implement
d) influence

2. PR dealing with the company’s other publics, apart from the consumers. These are typically the following groups: shareholders, government departments, workforce, external pressure groups such as environmentalists or lobbyists.

a) involve
b) intervene
c) implement
d) influence

3. Consumers of flash memory drives that the price of this good will decline in the future.

a) affluence
b) influence
c) participate
d) anticipate

4. In many situations, it is possible to what will happen to both equilibrium price and equilibrium quantity when demand or supply changes. Specifically, whenever one curve is stable while the other curve shifts, we can tell what will happen to both price and quantity.

a) forecast
b) overrule
c) modify
d) influence

5. If we were to some form of taxation to align private costs with social costs and to force people to internalize externalities, we would somehow have to come up with a measure of economic costs instead of physical quantities. But the tax, in any event, would fall on the private sector and individuals’ and firms’ behavior.
a) estimate
b) encourage
c) establish
d) evaluate
a) modify
b) clarify
c) implement
d) involve

6. Avon Cosmetics has become one of the world’s largest cosmetics companies by breaking the rules, and selling the cosmetics door-to-door, training millions of women worldwide in hard-selling and then sending them out to sell to family, friends, neighbours, work colleagues and strangers.

a) methods
b) techniques
c) means
d) tools

7. If you are in attending, please let me know as soon as possible.

a) sure
b) concerned
c) interested
d) pleased

8. The initial responsibility of a business plan is to help to develop a business strategy.

a) hidden
b) solid
c) strict
d) regional

9. Cost accounting is important for estimating the of current and future activities.

a) sensibility
b) profitability
c) variability
d) foreseeability

10. You will see from the catalogues that our prices are very .

a) completed
b) competitive
c) compatible
d) competent
11. There is no need to worry about the money side of the project because are available from the charity sponsoring us.

a) finds
b) foundations
c) funds
d) findings

12. Salaries in an urban area will likely be higher than in the suburbs, while the purchasing of each salary may be similar.

a) power
b) amount
c) rate
d) result

13. When you take out a loan, you have to pay interest on the amount you .

a) take
b) lend
c) owe
d) own

14. One estimate indicates that at the end of the 2000s, when the
unemployment rate rose by more than 4 percentage points and firms were operating
below 80 percent of their , the amount of output that the economy lost due to idle resources was roughly 5 percent of the total production throughout the United States.

a) ability
b) capability
c) capacity
d) power

15. Mergers that form a few large companies can contribute to an industry structure called , in which an industry has only a few competitors.

a) monopoly
b) cartel
c) oligopoly
d) poligopoly

16. A arises whenever a single firm can
produce all of an industry’s output at a lower per-unit cost than other firms attempting to produce less than total industry output.

a) natural monopoly
b) monopoly
c) oligopoly
d) pure monopoly

17. Customers have a broad and sometimes surprising range of choices when seeking to maximise .

a) convenience
b) utility
c) comfort
d) satisfaction

18. Government budget is the limit on government spending and transfers imposed by the fact that every dollar the government spends, transfers, or uses to repay borrowed funds must ultimately be provided by the user charges and taxes it collects.

a) hindrance
b) restrictions
c) constraint
d) line
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