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We live and work in a world of unprecedented social and technological upheaval, which (1) (introduce) new levels of competition for all kinds of organisations. Business is becoming global, customers are more demanding, many mature markets offer little room for growth, brand valuation is recognised on financial balance sheets and environmental pressures are growing. Compounding every other difficulty, the pace of change (2) (quicken) all the time – speed of market introduction and acceptance are important factors.

The economic context is changing, so marketing is changing too. New social trends and corporate structures (3) (open up) fresh avenues of opportunity for marketers to become even more central to business success. Only recently, technologies including database marketing, direct-to-plate printing and video-conferencing, the Internet and intranets were buzzwords for marketers. Since then, viral campaigns and social media (4) (become) everyday terms. Technology today (5) (offer) exciting opportunities that would have been out of reach a generation ago. What will tomorrow (6) (look) like?

As organisations introduce streamlined management hierarchies and flexible working practices, the marketing approach is proving a valuable interdisciplinary asset to companies that want to break down internal boundaries to focus exclusively on what the company is good at.

Distinct trends for the future of marketing (7) (emerge) in recent years, and continue to develop.

First, renewed emphasis is being placed on the collection, analysis and use of more (and better) marketing information. The explosion of data available to companies thanks to the internet (8) (complicate) the issue, but also offers incredible opportunities to reach consumers in a targeted way.

Second, more importance (9) (attach) to measuring and monitoring performance, and more sophisticated tools (10) (develop) to do the job as part of the general drive to be more accountable. ‘Big data’, analytics and measurement are playing ever greater roles in marketing strategy.

Thirdly, there is growing investment in staff training and development, with particular emphasis on continuing professional development so that companies can more effectively defend the competitive advantage that successful marketing (11) (give) them.

One of the strengths of marketing is the way it constantly (12) (adapt) and (13) (respond) to changing conditions. Though our changing world (14) (create) unexpected challenges, the modern marketer will continue to overcome them with new tools and techniques, helping companies to defend their competitive advantage.

A gadget show is a show that is broadcast on Channel Five in the UK, and is also available on satellite television and via the Internet on its website http: // fwd five.tv/ gadget-show. Leading shows are John Bentley, Jason Bradbury and Suzy Perry. Every week they test gadgets and tell viewers what to buy. In addition, one lucky viewer each weak wins all the latest gadgets and electronics in the competition program. So, if you want to learn about new technologies or if you want to know which is the best brand (from the latest gadgets) to buy, watch be The Gadget Show.

Гаджет-шоу - это шоу, которое транслируется на Пятом канале в Великобритании, а также доступно по спутниковому телевидению и через Интернет на его веб-сайте http: // fwd five.tv/ gadget-show.Ведущими шоу являются Джон Бентли, Джейсон Брэдбери и Сьюзи Перри.Каждую неделю они тестируют гаджеты и рассказывают зрителям, что стоит покупать.Кроме того, один счастливый зритель каждый слабый выигрывает всепоследние гаджеты и электронику в конкурсе программы.Так что, если вы хотите узнать о новых технологиях или если вы хотите узнать, какой лучший бренд (из последних гаджетов) купить, смотрите гаджет шоу.

Advantages and disadvantages of school

Every morning we go to school and have 5 or 6 lessons.

For some people it`s a place where you learn people as well as subjects. For others, school is a place where it`s fun with mates and boring lessons.

So we can say, school has advantages and disadvantages.

On the one hand, school has advantages.

Firstly, pupils develop their mind and imagination. Secondly, we have interesting school traditions and can make a lot of friends.

On the other hand, school has disadvantages. Firstly, we have no time for hobbies and sport because of large homework. Also we have some boring lessons and sometimes have problems with marks.

As for me, I think there are more advantages than disadvantages. I have many friends at school and I study interesting subjects. My favourite subject is English. I think, it’ll help me in future.

Каждое утро мы ходим в школу и имеем 5 или 6 уроков в день. Для некоторых школа – это место, где мы изучаем людей также как и предметы. Для других, это – место, где весело с товарищами и скучные уроки.

Таким образом, мы можем сказать, что у школы есть как преимущества, так и недостатки.

С одной стороны, школа имеет преимущества. Во-первых, ученики развивают свой ум и воображение. Во-вторых, у нас есть интересные школьные традиции и можем подружиться со многими новыми людьми.

С другой стороны, у школы есть и недостатки. Во-первых, у нас нет времени на хобби и спорт из-за огромного домашнего задания. Также у нас есть скучные уроки и иногда бывают проблемы из-за оценок.

Что касается меня, я думаю, что все-таки больше преимуществ, чем недостатков. У меня много друзей в школе и я изучаю интересные предметы. Мой любимый предмет – английский. Я думаю, он будет полезен мне в будущем.