Прочитайте и устно переведите тексты « Innovation » и «What Is NOT Innovation?».
Innovation
An innovation can be big or small. Brand-new or just a bit different, it doesn't matter. An innovation can be clearly complex or seemingly simple. Innovations are often thought of in terms of technical achievement, but can also be a design. The type, industry and style of innovation are irrelevant; an innovation's impact determines its qualification.
The future of many businesses depends upon their ability to innovate. Competition is fierce. Knowledge spreads quickly. The ability of a company to not only keep up with its current business practices, but to exceed its own – and its competition's – expectations are critical to survival.
What Is NOT Innovation?
It is important to be clear as to what innovation is not. Innovation is NOT invention, even if invention is the mother of necessity. These two words are sometimes used interchangeably, but although connected they are not the same. An innovation is the extension of an invention.If an inventor discovers the "next big thing," but is unable to find anyone to produce it, then the next big thing remains undiscovered to the world. For this invention to become an innovation, a public needs to be introduced to the invention and have said invention improve their lives in some way. This may happen behind the scenes (e.g., streamlined processes that lower costs to the customer) or be clearly visible (e.g., the flexibility of a laptop vs. a desktop).
Задание 3. ответьте на во к тексту письменно:
1. What are innovations are often thought of?
2. What does the future of many businesses depend upon?
3. Is the innovation is an invention?
4. What is Innovation?

1) What Is Innovation?2) What Is NOT Innovation?

Todd: OK, Jeanna, you like the computer!

Jeanna: Yes, I do.

Todd: OK. Talk to us about computers.

Jeanna: Well, I go on the computer a lot and I talk with friends through AOL instant messenger. And I just moved from my hometown to Sacremento so it’s a good way to keep in touch with old friends.

Todd: Yeah. Do you learn about computers at school or on your own?

Jeanna: I picked most of what I know, I’ve picked it up, through, ya know, the years, and some at school, like keyboarding and such.

Todd: OK. Do you have a laptop or a PC?

Jeanna: I have a PC. A Compac.

Todd: Do you like your computer or do you want a new one?

Jeanna: I want a new one cause I think I screwed mine up and it’s a little bit slow now.

Todd: OK. How long have you had your computer?

Jeanna: I’ve had it for about 3 or 4 years.

Todd: Oh, yeah, that’s pretty old for a computer. Yeah, so do you talk to your friends every night by e-mail?

Jeanna: Yeah, yes I do.

Todd: OK.

Jeanna: See going on and you know the gossip.

Todd: So nowadays, do high school kids talk by e-mail more than phone?

Jeanna: Most people talk by either e-mail or cellular phone. You know a lot of people don’t use their house phones as much, and a lot of people have cellular phones.

Todd: OK. Thanks a lot Jeanna.

Объяснение:

Тодд: хорошо, Жанна, тебе нравится компьютер!

Жанна: да, это так.

Тодд: хорошо. Поговорите с нами о компьютерах.

Жанна: Ну, я много хожу за компьютером и общаюсь с друзьями через AOL instant messenger. И я только что переехал из своего родного города в Сакременто, так что это хороший поддерживать связь со старыми друзьями.

Тодд: Да. Вы изучаете компьютеры в школе или самостоятельно?

Жанна: я собрала большую часть того, что знаю, я собирала это на протяжении многих лет, и некоторые из них в школе, например, клавишные и тому подобное.

Тодд: хорошо. У вас есть ноутбук или ПК?

Жанна: у меня есть компьютер. В Лаборатории

Тодд: вам нравится ваш компьютер или вы хотите новый?

Жанна: я хочу новый, потому что думаю, что я испортила свой, и теперь он немного медленный.

Тодд: хорошо. Как давно у вас есть компьютер?

Жанна: у меня это было около 3 или 4 лет.

Тодд: О, да, это довольно старовато для компьютера. Да, так ты каждый вечер разговариваешь со своими друзьями по электронной почте?

Жанна: да, конечно.

Тодд: хорошо.

I like reading because I think that it is very interesting and fascinating. Else, when we read books, we can get to know very cognitive things. (Я люблю читать, потому что я думаю, что это очень интересно и захватывающе. Еще, когда мы читаем книги, мы можем узнать очень познавательные вещи.)

Usually I read books by russian poets. (Я обычно читаю книги русских поэтов)

I think that reading is a popular free time activity today because in free time we can relax by reading books. ( Я думаю, что чтение популярное занятие для свободного времени, потому что в свободное время мы можем отдохнуть, читая книги.)