Exercise 1. Put appropriate expressions from the box below into gaps: Social Media examiner

we will see - will have to transcend - there will be urgency - as it crosses - will be required to have - become more complex - will become integral - how will he or she be able - their job becomes - when they arise - it will be short-sighted

In 2011 we saw a trend toward multifaceted social marketing positions, or people within companies who are expected to have "layered” expertise in social media. Content marketers ▪▪▪ (1) ▪▪▪ basic sales, and work within the rapidly expanding technology field.
In 2012 ▪▪▪ (2) ▪▪▪ these positions solidified, as social marketers working online branch out and become involved in the coding/tech world as well.
These positions ▪▪▪ (3) ▪▪▪ to any social marketing campaign, as singular jobs ▪▪▪ (4) ▪▪▪ transforming people into media specialists.
One individual must be able to blog, market, work on a multitude of platforms, work within the tech sphere and perform high-level SEO tasks. Otherwise, ▪▪▪ (5) ▪▪▪ to spot social opportunities ▪▪▪ (6) ▪▪▪?
These media specialists ▪▪▪ (7) ▪▪▪ a 360-degree view of social media, as ▪▪▪ (8) ▪▪▪ more demanding and competitive. I also feel that ▪▪▪ (9) ▪▪▪ to perfect mobile technology and marketing, ▪▪▪ (10) ▪▪▪ from the virtual realm into the physical world.
In 2012, it ▪▪▪ (11▪▪▪ for businesses to overlook the benefits of having a media specialist on their team!

Sport in My Life
Sport has always been the essential part of a healthy mankind
life. To my mind it helps us to keep our body strong, active
and fit. And it also makes our personality disciplined,
organized and optimistic. Fortunately sport is getting more
popular in our country. Most people go to the gym several
times a week, they are keen on jogging, playing football,
hockey, volleyball, basketball or tennis. Quite a lot of people
go regularly to swimming-pools, ski-centers and skating-
rinks.
It’s funny but there are some people who spend most of the
time in front of TV watching football channels or figure-
skating championships, for example. And they proudly call
themselves devoted sportsmen. I think they are just passive
amateurs and fans of some sports teams. And it goes without
saying that watching sports events and doing sports are not
the same things at all.
As for me, I’ve been fond of sports activities since my
childhood. To tell the truth I prefer team games because I like
feeling support of my partners in such games. Volleyball is my
favorite. You have to be fast and give unexpected balls to
your competitors on the other side of the net. At school I was
the captain of our volleyball team and we took part in our city
matches. I enjoyed the atmosphere of competitions and the
sweet taste of our victories. Sometimes we lost, of course,
but we tried to accept our defeat with dignity. And now when
summer comes we often play beach volleyball.
I really can’t imagine my way of life without sport. I like
regular training. It keeps my body healthy and young.

My favorite holiday is new year. Santa Claus brings gifts to children. We're a family decorating the tree. It turns out very beautiful! So exciting to expect the new year! When the chimes strike 12, glasses go up and joy fills the house. I love walking among the big snowdrifts inspecting Christmas decorations on the streets. How beautiful! Looking forward to new year 2020 to celebrate it with my family. It will be very soon.

перевод:

Мой любимый праздник-Новый год. Дед Мороз приносит подарки детям. Мы семья, украшающая елку. Получается очень красиво! Так волнительно ожидать новый год! Когда куранты бьют 12, бокалы поднимаются и радость наполняет дом. Я люблю ходить среди больших сугробов, осматривая рождественские украшения на улицах. Как красиво! С нетерпением жду Нового года 2020, чтобы отпраздновать его с моей семьей. Это будет очень скоро.