Grammar Exercise 3 Write about what the Jackson family think the district council should do to improve their town. e.g. improve the street lighting (Dad). Dad thinks they should improve the street lighting. 1 improve the street lighting (Dad) 2 keep the streets cleaner (Mum)

10.6.7 Read the story and put the verbs in brackets into the correct tense.

Ulan 1) has been (working) very long hours lately and he 2) (has not seen) his friend Aidar for weeks. So one afternoon, he 3) (suggested) they go fishing together off the coast. As the boat left the harbour, the sun 4) (was shining) and a warm breeze 5) (was blowing). After they 6) (had been fishing) for a few hours, though, dark clouds 7) (appeared) above them. Then suddenly, lightning 8) (lit) up the sky. That morning, Ulan 9) (had forgotten) to check the forecast, and now they were caught in a thunderstorm! They 10) (tried) to row back to the shore, but the waves were too strong. Then, while Aidar 11) (was shouting) for help, Ulan 12) (noticed) a lighthouse nearby. Luckily, the lighthouse keeper 13) (saw) them and he 14) (threw) down a rope as they came near. Relieved, the men 5) (climbed) to safety. They 16) (have not gone) fishing ever since!

Nowadays due to the globalization companies want to extend their products all over the world. Most of them used to remain the strategy that had worked on the home market. But the time showed that they would have to change it in order to maintain competitive.

Global brands were extremely interested in capturing an Indian market consisted of more than 150 million potential customers and, moreover, the number is raising with an enormous temp. The brands had to become feat so as to keep up with Indian brands that offered superior quality.

The examples of successful integration to an Indian market are Unilever and Nokia. Unilever invented the shampoo sachets and were selling it with a minor price. People liked the idea and a lot of other brands started to sell powder, oil and paste in sachets. Nokia introduced a dust-resistant keypad and inbuild flash light - the features were directed to rural customers and it worked.

The story showed that brands have to localize its elements to every single country to be a success.