1. Listen to the text. Are the following statements about the text true or false? 1. An old man lived in the Carpathian Mountains
2 He made musical instruments from oak tree.
3. One day three men came and asked him to make them three horns
4. They were very rich
5. The old man worked the whole winter.
6. The old man knew the names of three brothers.
7. "Trem bratam" is the Ukrainian for "for three brothers".
8. The three brothers liked the horn.
9. The people who heard the hom, liked the music.
10. Three brothers told others what was written on the horn.

Белый, синий и красный цвета с древних времён на Руси означали: 
белый цвет — благородство и откровенность; 
синий цвет — верность, чест­ность, безупречность и целомудрие; 
красный цвет — мужество, смелость, великодушие и любовь. 
Кроме того в дореволюционные времена существовала другая трактовка значений этих цветов, например: 
белый — цвет свободы; 
синий — цвет Богородицы; 
красный цвет — символ державности. 
Было также толкование этих цветов, как триединства православной церкви, царской власти и народа, где: 
белый цвет — символ православной веры; 
синий цвет — символ царской власти; 
красный цвет — символ русского народа.

1. What a brand is called. -brand name
2. How much people are aware of a brand. -Brand awareness
3. What a company wants people to think about a brand. -brand image
4. What people actually think about a brand? -
5. When a product doesn’t fit the company’s brand. -off-brand
6. The value (either monetary or not) that a brand adds to a product or service. -brand equity
7. When people like a brand and buy it again and again. -brand loyalty
8. When a product or service is associated with a brand. - brand identity
9. When an existing brand is used to support a new range of products. -derived brand
10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).-brand extension